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Frequency Analysis

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Calling on a store too many times is almost as bad as calling on it not enough.

 The problem is what is the appropriate call frequency for each sales call?

 FieldForce Planning’s Frequency Analysis combines your existing sales and call history with our sales potential data and expertise.  Our analytical tools uncover trends  in your sales data and derive an optimum call frequency for each customer.  We then work with you to align this to your sales process map and product cycle.

 The result is a tailored call frequency for each customer.  Customers which have been over serviced are managed and those under served identified and the team refocussed.  Precious sales time is no longer wasted.


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